Email and lifecycle automation that responds to what each customer does
Campaigns, newsletters and automated journeys that respond to what each customer does.
Typical balance
35 human : 65 AI
AI-run, reviewed. Varies by engagement.
Your people keep journey design and offers, voice and design and consent and frequency rules.
AI takes on send-time and content personalization, segment discovery and testing at scale.
What is email and lifecycle automation?
Email and lifecycle automation sends each customer the right message at the right point in their relationship with you, from welcome to repeat purchase to win-back, based on what they have done. It turns a mailing list into a revenue channel that runs continuously.
Also known as email marketing, marketing automation, lifecycle marketing, email automation and customer journey automation
Who needs email and lifecycle automation?
Businesses with a large email list and generic sends, falling revenue per email, or no automated journeys at all.
A good fit when: your list is large, your sends are generic and revenue per email is falling.
How email and lifecycle automation works
Map
We map the customer lifecycle and the moments where a message would help.
Build
Automated journeys are built for each moment, with offers and tone agreed with you.
Personalize
AI helps choose send times, content and segments for each person.
Test
Subject lines, content and timing are tested continuously.
What you get
- Lifecycle map
- Automated journeys
- Newsletter design and production
- Deliverability and revenue reporting
How long does email and lifecycle automation take?
First journeys live in three to five weeks.
Common questions about email and lifecycle automation
What is lifecycle marketing?
Lifecycle marketing sends messages based on where a customer is in their relationship with you, such as new subscriber, first-time buyer or lapsed customer, rather than sending the same email to everyone.
Which email automations should a business set up first?
Usually a welcome series, an abandoned cart or enquiry follow-up, and a post-purchase series. They tend to produce results fastest.
Is email marketing still effective?
Yes. It remains one of the highest-return channels because you own the list and can reach people directly.
