Generative engine optimization (GEO): get cited in ChatGPT, Gemini and Google AI
Getting your brand cited and recommended when buyers ask ChatGPT, Claude, Gemini, Perplexity or Google's AI answers.
Typical balance
45 human : 55 AI
Hybrid. Varies by engagement.
Your people keep positioning and the claims you want to be known for, digital PR and relationships that earn mentions and editorial judgment.
AI takes on tracking how assistants describe you and your competitors, structuring content and data so models can read it and testing prompts at scale.
What is AI search visibility (AEO and GEO)?
AI search visibility is the work of getting a brand cited and recommended when people ask AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews for advice. It is also called generative engine optimization (GEO) or answer engine optimization (AEO), and it works alongside SEO rather than replacing it.
Also known as generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO, AI SEO and LLMO
By the numbers
- 883 million
- monthly ChatGPT usersFrase, 2026
- About 55%
- of Google searches show an AI OverviewFrase, 2026
- About 85%
- of brand mentions in AI search come from third-party pages, not brand-owned sitesAirOps analysis, reported by Writer, 2026
- Up to 40%
- higher AI visibility from adding statistics to contentPrinceton GEO study, KDD 2024
Who needs AI search visibility?
Businesses whose buyers ask an AI assistant for a shortlist before they search, and who find they are missing from the answer or described inaccurately.
A good fit when: buyers ask an assistant for a shortlist and you are not on it.
How AI search visibility works
Baseline
We ask the major assistants the questions your buyers ask and record whether, and how, you appear.
Content
Your pages are restructured so each answers a real question directly, with clear facts, sources and dates.
Structure
Schema markup and clean page structure make your information easy for models to read.
Third parties
Digital PR and listings build the independent mentions assistants rely on most.
What you get
- AI visibility baseline across the major assistants
- Content and schema plan
- Citation and mention building
- Monthly share-of-answer report
How long does AI search visibility take?
The baseline takes two weeks; most clients see measurable change in citations within two to four months.
Common questions about AI search visibility
What is the difference between GEO, AEO and SEO?
SEO aims to rank pages in search results. AEO aims to be the source picked for a direct answer. GEO covers all the ways of being cited by generative AI. The same good content serves all three, which is why we plan them together.
How do I know if ChatGPT recommends my business?
Ask it the questions your customers would ask, in several phrasings and on several assistants, and record the results. We do this systematically and repeat it monthly so you can see change over time.
Why do AI assistants mention my competitors and not me?
Usually because competitors are discussed more often on independent sites the assistants trust, such as trade press, reviews and directories. Your own site matters, but third-party mentions carry more weight.
Does AI search visibility replace SEO?
No. AI assistants draw heavily on content that already ranks well, so strong SEO supports AI visibility. The two work best together.
