AI search visibility is the work of getting a brand cited and recommended when people ask AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews for advice.
Also called generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO
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Search engine optimization (SEO) is the work of making a website easy for search engines to find, understand and rank for the searches your customers make, through technical fixes, useful content and links from other sites.
Also called search engine optimization, technical SEO, SEO services
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Paid media is advertising you pay for on search engines, social platforms, websites, apps and connected TV, managed to reach specific audiences and measured against sales.
Also called PPC management, paid advertising, Google Ads management
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Content marketing is publishing useful articles, guides, videos and research that answer your customers' questions and show your expertise, so they find and trust you before they are ready to buy.
Also called content strategy, B2B content marketing, thought leadership content
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Social media marketing is building an audience and generating business through platforms such as LinkedIn, Instagram, Facebook, TikTok and YouTube, with a mix of planned content, paid campaigns and conversation.
Also called social media management, social media strategy, paid social advertising
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Email and lifecycle automation sends each customer the right message at the right point in their relationship with you, from welcome to repeat purchase to win-back, based on what they have done.
Also called email marketing, marketing automation, lifecycle marketing
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Marketing intelligence brings market, competitor and customer data into one view and uses forecasting models to predict demand and churn, so decisions are made on current evidence rather than last quarter's report.
Also called marketing analytics, competitive intelligence, demand forecasting
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Analytics and conversion rate optimization (CRO) means measuring accurately what visitors do on your site, then testing changes that turn more of them into customers.
Also called conversion rate optimization, CRO, web analytics
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Amazon marketing covers listing optimization, Sponsored advertising, product feeds and account management across Amazon and the other marketplaces your products sell on.
Also called Amazon PPC management, marketplace marketing, Amazon SEO
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