Paid media run by strategists, tuned continuously by machine
Search, social, programmatic, local and connected TV campaigns, managed by strategists and tuned continuously by machine.
Typical balance
35 human : 65 AI
AI-run, reviewed. Varies by engagement.
Your people keep offer, audience and creative strategy, budget decisions and brand safety.
AI takes on bid and budget optimization around the clock, creative variation testing and anomaly alerts.
What is paid media?
Paid media is advertising you pay for on search engines, social platforms, websites, apps and connected TV, managed to reach specific audiences and measured against sales. Uptrend Motion's strategists set the offer, audience and budget, and AI tools adjust bids and test creative continuously.
Also known as PPC management, paid advertising, Google Ads management, paid social and connected TV advertising
Who needs paid media?
Businesses whose ad spend is rising without a clear link to revenue, and those entering new channels such as connected TV or geofencing.
A good fit when: spend keeps rising and you cannot tell which half is working.
How paid media works
Strategy
We agree the offer, audience and what a good result costs before spending anything.
Launch
Campaigns go live across the channels that suit your buyers.
Optimize
Bids and budgets are adjusted automatically, and creative variations are tested.
Report
Results are reported as cost per customer and return on ad spend, not only clicks.
What you get
- Cross-channel campaign management
- Creative testing program
- Geofencing and connected TV targeting
- Return-on-spend reporting
How long does paid media take?
Campaigns launch in two to three weeks; performance usually stabilizes after the first four to six weeks of data.
Common questions about paid media
How much should a business spend on paid ads?
Start from what a customer is worth to you and what you can afford to pay to acquire one, then set a test budget large enough to learn from. We help work out those figures before recommending a spend.
What is connected TV advertising?
Connected TV advertising places video ads on streaming services watched on smart TVs, with the audience targeting of digital ads rather than broad TV buying.
What is geofencing in advertising?
Geofencing shows ads to people within a defined geographic area, such as around a store, event or competitor location.
