Generative creative production: product imagery, ad variants and localised assets, art-directed
High-volume creative, such as product imagery, ad variants and localized assets, produced with generative tools under an art director's eye.
Typical balance
30 human : 70 AI
AI-run, reviewed. Varies by engagement.
Your people keep art direction and brand rules, selection and retouching and rights and disclosure checks.
AI takes on generating on-brand variations, localization and resizing and background and scene creation.
What is generative design production?
Generative design production uses AI image and video tools to create large volumes of on-brand creative, such as product imagery, ad variations and localized assets, under the direction of an art director who selects, refines and checks every piece. It makes high-volume creative affordable without giving up quality control.
Also known as AI image generation for brands, generative AI creative, AI product photography and creative automation
Who needs generative design production?
Brands that need hundreds of assets a month across products, markets and channels with a small creative team.
A good fit when: you need hundreds of on-brand assets a month and have a team of three.
How generative design production works
Rules
An art director sets the brand rules the tools must follow.
Generate
Variations are produced at scale in brand-trained workflows.
Select
People review, refine and retouch every asset before use.
Check
Rights, likeness and disclosure are checked before anything is published.
What you get
- Brand-trained generation workflow
- Asset libraries at scale
- Review and approval pipeline
- Usage and disclosure guidelines
How long does generative design production take?
A brand-trained workflow in three to five weeks, then continuous production.
Common questions about generative design production
Is AI-generated imagery safe to use commercially?
It depends on the tool, its licensing terms and what is depicted. We use tools with commercial terms, avoid real people's likenesses, and check every asset before use.
Should we disclose AI-generated images?
Rules vary by platform, industry and region, and are changing. We recommend clear, honest disclosure as a default and check the current rules for your channels.
Will AI-generated images look off-brand?
Not with a trained workflow and human review. The art director's rules and final selection keep output consistent with the brand.
