UI and UX design for products people can use without a manual, including AI copilots and agents
Research, interface design and audits for products people can use without a manual.
Typical balance
65 human : 35 AI
Human-led. Varies by engagement.
Your people keep user interviews and testing, interaction design decisions and accessibility.
AI takes on synthesizing research, heatmap and session analysis and prototype generation.
What is UI and UX design?
UI and UX design shapes how a digital product works and feels, from the flow of each task to the details of every screen, based on research with the people who use it. Good UX means users complete what they came to do without needing help.
Also known as UX design, user experience design, product design, UX audit and usability testing
Who needs UI and UX design?
Product teams whose users drop out of key flows, companies launching a new app or portal, and those whose support volume points to confusing design.
A good fit when: users drop out of a flow and nobody can say where or why.
How UI and UX design works
Research
Interviews and analytics show where and why people struggle.
Design
Flows and interfaces are redesigned, with prototypes generated quickly for testing.
Test
Real users try the prototypes before anything is built.
Improve
After launch, behavior data guides ongoing improvements.
What you get
- UX research and audit
- Interface design
- Prototypes and usability tests
- Ongoing UX optimization
How long does UI and UX design take?
A UX audit in two to three weeks; design projects typically take six to twelve weeks.
Common questions about UI and UX design
What is the difference between UI and UX?
UX is how a product works: the flows, structure and ease of completing tasks. UI is how it looks: the visual design of each screen. Both are needed for a product people like using.
What is a UX audit?
A UX audit reviews a product against usability principles and real behavior data to find where users struggle, with prioritized recommendations.
How many users do you need for usability testing?
Small rounds of around five users per round usually reveal most major problems, especially when repeated after each round of changes.
