Brand and digital design: one system across identity, social, email and campaigns
Identity, social, email and campaign design held together by one clear system.
Typical balance
70 human : 30 AI
Human-led. Varies by engagement.
Your people keep concept and identity, craft and finish and guarding the brand.
AI takes on exploring directions quickly, resizing and versioning assets and template production.
What is brand and digital design?
Brand and digital design creates a company's visual identity, from logo and typography to color and imagery, and applies it consistently across website, social media, email and campaigns. The aim is that every channel is recognizably the same company.
Also known as brand identity design, visual identity, brand guidelines and social media design
Who needs brand and digital design?
Companies whose channels each look different, those who have outgrown their original identity, and those going through a merger, rebrand or new positioning.
A good fit when: every channel looks like it belongs to a different company.
How brand and digital design works
Direction
We agree what the brand needs to say and to whom.
Identity
Designers develop the identity, with AI used to explore directions quickly.
System
Guidelines and templates make it easy for your team to apply it.
Apply
The identity is rolled out across your digital channels.
What you get
- Brand identity and guidelines
- Social media design
- Email template design
- Campaign assets
How long does brand and digital design take?
An identity and guidelines typically take six to ten weeks.
Common questions about brand and digital design
What is included in a brand identity?
Usually a logo, color palette, typography, imagery style, tone of voice and guidelines showing how to use them, with templates for common materials.
Can AI design a logo?
AI can generate options quickly, but a lasting identity needs strategy, refinement and checks that it is original and ownable. We use AI to explore and designers to decide.
How often should a company update its brand?
When the business has changed meaningfully, such as new markets, services or positioning, not on a fixed schedule.
